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There are plenty of reasons why businesses jump on board to sponsor events — brand awareness, networking, and exposure.
But for Jordan Vellutini, Director of Westline Electricians Perth, this one’s personal. Really personal.
Westline — a proud WA family-owned business and one of Perth’s most respected, multi-award-winning electrical firms — has officially come on as a sponsor of this year’s YNF Natural Bodybuilding Championships.
And while they’ll be there on the day with a full setup, exclusive show-only discounts and a few giveaways in hand, the real reason behind their involvement runs a lot deeper.
“If it wasn’t for Paolo, I honestly don’t know where I’d be today.”
Jordan doesn’t sugarcoat it. A few years back, life was out of balance — long hours, bad habits, poor health. Like a lot of tradies, he’d let himself go without even realising it.
That’s when he turned to Paolo Iudiciani — founder of The Ogre 101 Personal Training and now President of YNF Australia — for support.
“I was tired, unhealthy, stuck in a rut. Paolo kept me accountable and coached me through the whole thing. I ended up dropping 12 kilos, cleaned up my habits, and just felt like myself again. That guy genuinely helped turn things around for me,” Jordan says.
So when the opportunity came up to support YNF, it wasn’t a business decision. It was about giving back to a community — and a coach — that made a real difference.
For Jordan, the connection between natural bodybuilding and the electrical game is more obvious than most people think.
“Natural bodybuilding is all about doing things properly. No shortcuts, no cheats. Just discipline, consistency, and a focus on quality — which is exactly how we run Westline.”
It’s not about quick wins or flashy marketing. It’s about results that last, and doing the job right every time. Whether it’s rewiring a house or preparing for comp day, the principle’s the same — back yourself, show up, and put in the work.
Westline Electrical will be at the event with a full 2×2 booth setup, ready to meet the YNF community.
They’ll be offering exclusive offers and discounted services for all attendees, with something extra lined up for competitors. Whether you’re upgrading your home electrics, building a gym, or need a licensed sparkie you can trust — you’ll be looked after.
The team is also working with YNF on a bonus digital resource that’ll add real value to the community — not just a gimmick, but something useful and relevant to both athletes and supporters.
“This isn’t about logos or exposure,” Jordan says. “It’s about showing up for a community that does things the right way. I got my health back because of the people behind YNF, and now I get to support them in return.”
For Westline Electrical, this sponsorship is more than marketing. It’s a way to pay it forward, support a movement that promotes real, sustainable health, and back the athletes who are doing it the hard way — because it’s the right way.
You can learn more about Westline at electricianinperth.com.au, or come say hi on show day. You’ll find the team having a laugh, answering questions, and maybe handing out a few cheeky giveaways while they’re at it.
We feel bodybuilding has become extremely complicated over the years, with too many crossovers. We have simplified this by limiting crossovers. We feel it will make it better for the competitors, coaches, judges and audience. Athletes will know which category fits their physique.
Drug testing is done on the day of competition. Athletes are chosen by judges. If a competitors test comes back positive, it is a lifetime ban from YNF Australia. For more in depth information about drug testing please head to terms and conditions.
Our goal is to not only have a prestige show here in WA but run YNF shows in other states and further down the track other countries, then we look forward to having State, National and World Titles. We know our passion for this industry will take us far in the Natural Bodybuilding world.
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